THE EFFECTS OF INTERNET SHOPPERS' TRUST ON THEIR PURCHASING INTENTION IN CHINA
نویسندگان
چکیده
منابع مشابه
The Effects of Internet Shoppers’ Trust on Their Purchasing Intention in China
Owing to the rapid development of the Internet and information technology in China, the growth of consumers’ purchasing activities in Internet shopping malls has been truly phenomenal in recent years. Taobao.com, Ebay.com.cn, and Paipai.com have 67,360,000 customer to customer (C2C) users and 99% of the market share in China’s C2C market (www.163.com). Dangdang.com and Joyo.com have occupied 87...
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ژورنال
عنوان ژورنال: JISTEM Journal of Information Systems and Technology Management
سال: 2007
ISSN: 1807-1775
DOI: 10.4301/s1807-17752007000300001